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The website n.idolblog.com has the following in the web site, "NZ Idol 2006s Ben on grassroots summer band tour." I analyzed that the website also stated " Submitted by admin on 18 December, 2006 - 1248pm." They also stated " Ben Hazlewood and Yellow Snow are celebrating deciding on a new band name by heading up north on their first-ever summer tour road trip. They will be playing in Whangarei, Russell, Kerikeri, Raglan, Hamilton, Mt Maunganui and Auckland , from January 4th to 14th 2007. Matt performing at New Years Party. Submitted by admin on 12 December, 2006 - 1007pm. Hi all, Im on the hunt for." The meta header had American as the first search term. This keyword was followed by idol, American Idol, and Audition which isn't as important as American. The other words they used was Contestant. pop idol is also included but will not be understood by search crawlers.